strategy
TagAnnouncing MEX/16 ‘The Unknown: Hidden paths to better UX’
The 16th edition combines the depth of MEX research with progressive facilitation to answer the biggest question of the digital future:
What are the new strategies and design methods to translate customer insight into next generation digita…
Video: Dr Norman Lewis’ #mexsession looks beyond apps to the macro challenges facing digital industry
Lewis draws on lessons from history to remind participants of the huge challenges still facing humanity and to recognise the limitations of the individual digital developments generating buzz in the short term. His talk goes on to look at how the …
Saying what you mean, meaning what you say
Apple sent me an email today, along with presumably several million other customers. The message I took away from it: I should buy someone an Apple product to enable them to unleash their creativity. It’s the sort of thing you get from every com…
Forcing innovation at Nokia
By virtue of the legal agreements resulting from Microsoft’s acquisition of its devices and services business, Nokia finds itself in an intriguing position. It retains ownership of a valuable consumer brand, but is legally unable to use it in rela…
A model for nurturing ideas as the life blood of agencies
Ideas are the currency of all agencies, from user experience to graphic design. The efficiency with which an agency creates, applies and delivers those ideas to clients is what differentiates it from its competitors. An agency may invoice for an h…
Apple’s new mobile experience
Authors note, January 2017: the article below is unchanged from its original form, published in this same journal in January 2007. I remain satisfied by its conclusions, but 10 years on, a few clarifications may be necessary:
- With hindsight,…