strategy
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5 hallmarks of strategic vs tactical UX projects
Describing user experience projects as ‘strategic’ versus ‘tactical’ is sometimes seen as interchangeable with ‘good’ versus ‘bad’. It is over-simplification to assume that strategic work is more valid than tactical, but the ability to categorise …
How to successfully commission user experience projects
The hundreds of case studies I’ve seen presented throughout 12 years of our MEX conferences have taught me an important lesson: the fate of user experience projects is often sealed in the way they are commissioned.
There are four common mistake…
Examples of path dependence and where it might lead for smartphones
50 Things That Made The Modern Economy is a BBC World Service podcast. In short snippets of 9 minutes, Tim Harford, the FT journalist, discusses innovations that have played a crucial role in shaping the world today.
How to choose scalable customer experience metrics
Part of a new MEX series highlighting compelling case studies which catch our eye. Follow @mexfeed or by signing-up for the weekly email newsletter.
Our case study of the week is this long-form article from Ericsson’s research team, offering a …
Sennep’s playful exploration of digital design materials
Part of a new MEX series highlighting compelling case studies which catch our eye. Follow @mexfeed or by signing-up for the weekly email newsletter.
Seeds is where design agency Sennep experiments with digital materials, from animated typograp…
Design Talk 27. Alex Genov, Head of UX Research, Zappos
Alex Genov, head of UX Research at Zappos, talks to Marek Pawlowski, founder of MEX, about designing retail experiences, understanding users as people and emerging user research methods. The conversation covers Genov’s early interest in experimen…
£3m to fund early stage design innovation
Design Foundations is a funding programme offering £3m to support early stage investment in design. Announced at a London event on 17th January 2017, it is the first Innovate UK funding of its kind with an explicitly horizontal remit, intended to …
User story: all change on the train
It’s a grey, chilly morning the week before Christmas.
I’m walking through the ticket barriers to board the London train at my end-of-the-line station in Norfolk. I’m pressed for time because, once again, I had to help an elderly passenger who …