Winners announced for 2010 MEX Mobile User Experience Awards
| > 5 winners – a single vision for user-centred design in mobile |
The winners of the 2010 MEX User Experience Awards were announced on 19th May at an evening reception in London. Hosted on the 1st night of the 7th international MEX User Experience Conference, the Awards were attended by 100 leading mobile industry executives, who were entertained with a special summer BBQ party. The Awards were sponsored by Immersion (Silver sponsor) and DCKTN (Innovation sponsor).
The MEX Awards challenge the world’s most talented students, designers and companies to create cutting edge mobile and multi-platform user experience innovations. Contestants must identify their target user and then illustrate with video, screenshots and storyboards how they would meet the needs of that particular customer.
You can read about the winners and short-lists, judging process and judge profiles below. All of the entries from both 2010, 2009 and 2008 can be viewed in the MEX Awards Gallery.
To find out more about sponsoring future MEX Mobile User Experience Awards, please contact us
MX Series | Winner: 2010 MEX User Experience Innovator of the Year
The MEX User Experience Innovator of the Year is chosen from across all 4 categories as an example of how great user-centred design can help the mobile industry to create a genuinely new experience for its customers.
Left to right: Juha Christensen, Chairman and CEO of Cloudmade (Judge); Nigel Waller, CEO of Movirtu (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)
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MX series Judges’ quote: “We chose MX Series because it highlights the real user experience needs of the billions of new customers in emerging markets.” The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows […] |
Runners up for the 2010 MEX User Experience Innovator of the Year…
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topsee london topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London. |
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On – life is better on > On makes your mobile smarter |
Woobius Eye | Winner: Professional category
The professional category is for products developed by companies in the mobile industry but not yet launched commercially.
Left to right: David Marutiak, User Community Ambassador, Vodafone (Judge); Bob Leung, James Goodfellow and Daniel Tenner of Woobius (Winners); Marek Pawlowski, Founder of MEX (Organiser & Host)
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Woobius eye – Real-time visual chat Judges’ quote: “We chose Woobius Eye because it represents a great multi-platform customer experience and focuses on the needs of a group of users who can really benefit from new ways of combining visual and audible communication.” Woobius eye allows users to collaborate in a more natural way over drawings and images, without needing to meet in person. Users can communicate desktop-to-desktop, phone-to-desktop and phone-to-phone. Snap or upload a picture, draw on it using your mouse or your phone’s touch interface, and others will be able to see exactly what you mean, […] |
Runners up in the Professional category…
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MX series The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows […] |
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dxtr – 3 button mobile interface A motion interface design concept for a simplified mobile experience, that anyone could use. Created in response to research gathered from the feasibility study focusing on improving the experience on touchscreen devices for people with dexterity impairment. An interface and experience that has very simple information heirarchy, requires little tap resolution and visually does not […] |
BlazeBroker | Winner: Freelance category
The freelance category is for products developed by self-employed individuals.
Left to right: Terry Warmbier, Director of Business Development, Immersion Corporation (Sponsor); Kai Brunner, designer of BlazeBroker (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)
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BlazeBroker Judges’ quote: “We chose BlazeBroker because it is a great example of how focusing on the needs of specific users – in this case real estate agents – can create a great mobile customer experience.” BlazeBroker is the prototype for a multi-platform mobile application for selling commercial real estate properties. It is designed to run on touchscreen tablets such as the HP Slate, the iPad, and the Google Tablet. |
Runner up in the Freelance category…
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Telepresent Robot Using the ultra low cost tele-present robot, allows one to control the robot remotely and globally, with real time video and audio. |
ON | Winner: Commercial category
The commercial category is for products developed by companies and already launched in the market.
Left to right: Jo Rabin, co-founder of MobileMonday London (Awards Presenter); Giles Corbett and Remy Bourganel of Orange Vallee (Winners); Marek Pawlowski, Founder of MEX (Organiser & Host)
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On – life is better on Judges’ quote: “We chose ON because it is, at heart, a multi-platform mobile user experience which brings a truly human dimension to communications.” > On makes your mobile smarter |
Runners up in the Commercial category…
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SPB Mobile Shell 3.5 SPB Mobile Shell is a unique user interface for Windows Mobile devices. It was updated to SPB Mobile Shell 3.5 in 2009 to make it more interactive and offer eye-catching 3D visual effects (including browsing emails and text messages). |
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topsee london topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London. |
Freedom Interactive Map | Winner: Student category
The student category is for products developed by full-time students or young designers.
Left to right: Eddie Murphy, Network Development Manager, DCKTN (Sponsor); Adrian Bliss of Brunel University (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)
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‘Freedom’ Interactive Map Judges’ quote: “We chose the Freedom Interactive Map because it was an inspiring example from a student designer, showing what the future of mapping might look like and how this can help users in their daily lives.” Imitating the humble OS map holder, the ‘freedom’ interactive map is a recognisable and intuitive OLED interface that accompanies and guides the user throughout walks, intended to encourage the user explore the undiscovered environments and surroundings in the world around them – whilst avoiding the paradigm shift of product technology that so often intimidates and […] |
Runners up in the Student category…
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Pulse – Communication for Kids There is growing concern among parents that children are possessing mobile phones at ages that are far too young. Pulse addresses these concerns by providing a platform on which children can communicate with their friends in the simplist of ways. Designed with the child hearing aid users in mind, Pulse originated from a desire to […] |
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Viva – Stay Connected Viva is a very easy to use communication device targeted to solve the problem of loneliness for senior citizens. It can be used to send and receive pictures and video files to a selected number of people defined as a family. It’s an asynchronous medium of communicating one to many where everyone can send messages […] |
Meet the judges
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Juha Christensen |
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Tim Green |
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David Marutiak |
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Marek Pawlowski |
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Lisa Whelan |
The judging criteria
These are the criteria the judges used in their deliberations:
- Has the designer genuinely understood and empathised with the needs of the target users?
- How well are these needs reflected in the user experience?
- Does the entry represent a different way of thinking or include an original innovation?
- Could the entry be highlighted as a best practice example to inspire user experience improvements in the industry?
Extra credit will also be awarded if designers create a multi-platform experience, where several digital touchpoints (e.g. mobile phone + TV + PC) combine to make an overall experience greater than the sum of its parts.
The sponsors
Our thanks to Immersion (Silver Sponsor) and DCKTN (Innovation Sponsor) for supporting the MEX Awards.
If you would like to find out how your company can become a MEX sponsor, please contact Marek Pawlowski at mp@pmn.co.uk or on +44 7767 622957.
[…] on Twitter @lifeisbetteron and on Facebook – we’ve been awarded Best Commercial product at the Mobile User Experience awards 2010. The awards reward innovation in mobile user experience so to say we are chuffed to be recognised […]
[…] winners of the 2010 MEX User Experience Awards http://www.mobileuserexperience.com were announced this week and anyone looking for some good examples of mobile design are urged to […]
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