Design Talk 67. Agency foundations; Tom Wood, co-founder, Foolproof

Tom Wood, co-founder of Foolproof, joins Marek Pawlowski to talk about what it takes to build a user-centred design agency, from the initial inspiration 17 years ago during his time as Head of Advertising at Virgin Money, to setting a course for the future through an acquisition. The conversation ranges from the nuances of structuring design teams for ongoing skills development to how it feels to be on both sides of the table during design agency mergers. Tom and Marek also talk about their shared interest in Norwich as an emerging centre for digital design and the technologies which might shape the next generation of interaction design. Get in touch with feedback and questions @mexfeed on Twitter or email

Listen via

On this edition

The industry has been trying to do personalisation at the speed of human thought, but it is the advent of machine learning which will bring it to life. Tom Wood, co-founder, Foolproof Episode 67, MEX Design Talk podcast


Long-term relationships enable you to worry less about winning individual battles because you know your clients are, like you, gently trying to win the war. Tom Wood, co-founder, Foolproof Episode 67, MEX Design Talk podcast

About MEX Design Talk & how to get in touch

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.


  • Jukedeck, for the artificial intelligence engine which provided the music

1 comment

Add yours

+ Leave a Comment