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CategoryDay 1, Session 6, EXPERIENCE CO-CREATION
Speaker: Frederique Bouty, co-founder, Experience Co-Creation Partnership
Frederique described how traditional company driven value creation has to change. This is value creation where the company defines the value, procures content and customer…
Day 1, Session 5, MEET THE CUSTOMERS, UNDERSTAND THE INSPIRATION
Posted Live from MEX
Speakers: Gus Desbarats, Chairman, and the Alloy design team.
How do real users interact with mobile multimedia content? Is it possible to design a device more suitable for consuming mobile multimedia?
Gus described a stud…
Day 1, Session4, LIVE! BUILDING A CUSTOMER EXPERIENCE
Posted Live from MEX
This session consisted of a series of presentations which gave a crash course on the issues involved in creating an MVNO.
Scott Weiss, CEO, Usable Products Company, talked about consumer research. He described focus groups, …
Day 1, Session 3, ACCESS WIRELESS
Posted Live from MEX
Speaker: Vicki Haberman, Research Project Co-Ordinator, Wireless RERC
The complexity for users with disabilities is a result of how form factors and phone functions have converged in today’s phones. The aim is to enhance th…
Day 1, Session2, COMMUNITY CONVERGENCE
Posted Live from MEX
Keynote: Frederick Ghahramani, Director and co-founder, AirG
Chairman: Marek Pawlowski, Editorial Director, PMN
Expert opinions from:
Mike Beeston, Managing Director, Fjord
Alexis Michaelides, Director and co-founder, …
Day 1, Session 1, SIMPLY A BETTER EXPERIENCE
Notes Posted Live from MEX
Chairman: Marek Pawlowski, Editorial Director, PMN
Keynote: Mike Stevens, Research International
Expert opinions from:
Anat Amir, Head of Usability, O2
Peter Baldwin, CEO, MSX
Matt Millar, Head of Consulting, Ad…
Mike Stevens to deliver keynote
I’m delighted to announce Mike Stevens of WPP’s Research International will deliver the keynote in the opening panel session of the MEX conference on 31st May. Mike leads the Vodafone Group Insights account at Research International and is respon…
PMN’s Mobile User Experience (MEX) conference announces Adobe as title sponsor
PMN is pleased to announce that Adobe will be the title sponsor of its Mobile User Experience (MEX) conference, taking place on 31st May & 1st June 2006. The event brings together 150 mobile industry pioneers and senior executives for a two-day s…