Conference admin
CategoryFAME and CMO Council partner with MEX
PMN and The CMO Council, through its FAME (Forum to Advance the Mobile Experience) industry thought leadership group are working together to raise awareness of the mobile user experience at the MEX conference, 2nd – 3rd May 2007, London.
FAME r…
Support the MEX conference
We’ve put together a page of resources – graphics, text and PDFs – you can use to show your support for the MEX conference on 2nd – 3rd May 2007. Post them on your web-site, use them in your email signatures or send them to friends – spread the w…
Mobile Entertainment Magazine partners with MEX
PMN and Mobile Entertainment Magazine are working together to raise awareness of mobile user experience at the MEX conference, 2nd – 3rd May 2007, London.
User experience has become a key strategic issue for the mobile telecoms industry as it …
OMTP endorses the MEX conference
OMTP, the industry forum for simplifying the customer experience of mobile data services, has signed an agreement to work in close partnership with PMN to endorse the MEX conference on 2nd – 3rd May 2007.
Backed by many of the largest mobile ca…
Day 2, Session 5, MOBILE ADVERTISING – MISSION OR EXPLORATION?
Posted Live from MEX
Chairman: Will Harris, CEO, The Bank
Keynote: Jim Souders, Senior Vice President, Worldwide Field Operations, Action Engine
Expert opinions from:
Sarah McVittie, CEO, Re5ult
Mark Slade, Managing Director, 4thscreen
Jo…
Day 2, Session 3, SPEED, COVERAGE AND QUALITY OF EXPERIENCE
Posted Live from MEX
Speaker: Liam Galin, CEO, Flash Networks
Liam explained how all the elements are there and the time is right – but the implementation still does not meet expectations.
People want…
- Short sessions
- Immediate gratificat…
Day 2, Session 2, INTRA-DEVICE AND MULTIPLE INTERFACE CHALLENGES
Posted Live from MEX
Chairman: Ken Blakeslee, Chairman, WebMobility Ventures
Keynote: Andrew Borovsky, Adobe
Expert opinions from:
Laurent Mauvais, Interaction Architect, UIQ Technologies
Francis Djabri, User Experience Manager, OMTP
Beno…
Day 2, Session 1, INTERACTING WITH THE REAL WORLD
Posted Live from MEX
Chairman: Walter Adamson, Vice President, iCF, and CEO, Digital Investor
Keynote: Fabio Sergio, Interaction Design Strategist
Expert opinions from:
David Wentker, Head of Mobile Innovation, Visa
Jacques LaPointe, Direc…