Pathway #17. Insight
CategoryDesign Talk 52. Amy Daroukakis, Director of Cultural Intelligence, Adjust Your Set; Seeking Reality
Amy Daroukakis has spent her career helping others to see the deeper reality behind users’ lives. Through travel, observation and research..
Courage and user research
If you believe, as I do, that the most meaningful advances in technology start from extraordinary human insight, is there an argument for ..
Good UX flows from thorough user research
I’ve begun reading Roger Deakin’s Wildwood. Early on, he describes a series of school trips to Beaulieu in the New Forest, where he and ot..
How to choose scalable customer experience metrics
Part of a new MEX series highlighting compelling case studies which catch our eye. Follow @mexfeed or by signing-up for the weekly ..
Video: Ben Scott-Robinson’s #mexsession on reimagining digital mapping UX at Ordnance Survey
Seeking a path between the traditions and detail which have defined Ordnance Survey maps and the changing needs of a new generation of use..
Francis Ford Coppola, user research and ‘bioimaged’ vs ‘autobiographical’
About 2 minutes in the interviewer comments: “Your films are not so much autobiographical as bioimaged.”
https://www.youtube.com/wat..
Design Talk 27. Alex Genov, Head of UX Research, Zappos
Alex Genov, head of UX Research at Zappos, talks to Marek Pawlowski, founder of MEX, about designing retail experiences, understanding us..
Planning for the intensity of empathy in user research
Part of a new MEX series highlighting compelling case studies which catch our eye.  Follow MEX @mexfeed or by signing-up for the w..