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Discussing Smart Design’s the ‘Internet of Why?’
The internet of things, ubiquitous computing, wearables and context-awareness are just a few of the monikers being applied to the frontier where digital endeavour meets the physical world.
Smart Design coined another term at its October 2014 ev…
User story: all aboard and calling at two screens
I’d guess she joined the train at the start of the line, Brighton, a coastal town about 50 miles south of London. By the time it reached East Croydon, a commuter gateway 10 miles out from the capital, her stuff was everywhere.
The shared t…
Capital One banking on Adaptive Path’s experience
Capital One‘s acquisition of user experience agency Adaptive Path is indicative of the degree to which the financial services industry sees digital strategy as a competitive differentiator.
Reading between the lines, that is the goal of thi…
User story: Slide. To. Unlock?
The family was sitting in the dimly lit dining room of a rural pub. Phones had been noticeably absent during a weekend of walking, biking and hearty dinners inspired by the arrival of autumn. However, the party was preparing to disband and c…
User story: the lady and the feather
She seemed surrounded by a bubble of quiet calm. All around her the frantic motions of a London Underground carriage jolted to and fro, but time slowed as it passed through her small part of it.
A paper journal was open on her knees, wrapp…
Function over fiction in Apple’s iPhone advertisements
Apple’s iPhone advertisements have maintained consistent characteristics since launch: let the product speak for itself and build the message around what it can do for users’ lives.
This approach has always resonated with me. I find myself…
User story: recovery truck guy
“Love it!” He said it emphatically, telling me he’d been twelve years in the job and still every day was different. “I get to see a lot of Norfolk.”
I asked him which piece of technology he’d never give up, pointing to a dashboard which pla…
Applying a real world lens to iPhone 6
First things first: don’t believe what you’ve read, whether it is positive or negative. Go to an Apple Store and spend some time with iPhone 6 and 6 Plus yourself. It’s the only way to form an opinion and it is best do it a few weeks after t…