October 2014
User story: the pensioner and her sports
The bus goes once in the morning and once in the evening, winding its way through the country lanes to the local market town. From there, you walk across the square, past the War Memorial, and pick up the connecting bus for another hour’s jour…
User story: the tale of two messages
The phone, a silver white iPhone 5S, was pressed to his lips, the earpiece covering his mouth. The eyes above it darted left and right, then quickly down to the screen of the phone as he took it away from his face and glanced at in his lap. Ju…
Whispering to the future – a tale of navigating with Google Now
“Okay Google Now,” I whispered. Nothing. The device stayed silent.
I looked up the street to check whether I was still out of earshot of the lady and child I’d noticed earlier. “Okay Google Now,” I tried again, a little louder, but acutely …
Discussing Smart Design’s the ‘Internet of Why?’
The internet of things, ubiquitous computing, wearables and context-awareness are just a few of the monikers being applied to the frontier where digital endeavour meets the physical world.
Smart Design coined another term at its October 2014 ev…
User story: all aboard and calling at two screens
I’d guess she joined the train at the start of the line, Brighton, a coastal town about 50 miles south of London. By the time it reached East Croydon, a commuter gateway 10 miles out from the capital, her stuff was everywhere.
The shared t…
Capital One banking on Adaptive Path’s experience
Capital One‘s acquisition of user experience agency Adaptive Path is indicative of the degree to which the financial services industry sees digital strategy as a competitive differentiator.
Reading between the lines, that is the goal of thi…
User story: Slide. To. Unlock?
The family was sitting in the dimly lit dining room of a rural pub. Phones had been noticeably absent during a weekend of walking, biking and hearty dinners inspired by the arrival of autumn. However, the party was preparing to disband and c…
User story: the lady and the feather
She seemed surrounded by a bubble of quiet calm. All around her the frantic motions of a London Underground carriage jolted to and fro, but time slowed as it passed through her small part of it.
A paper journal was open on her knees, wrapp…