Design Talk 27. Alex Genov, Head of UX Research, Zappos


Alex Genov, head of UX Research at Zappos, talks to Marek Pawlowski, founder of MEX, about designing retail experiences, understanding users as people and emerging user research methods.  The conversation covers Genov’s early interest in experimental social psychology and expands into a discussion of how he has applied his knowledge in both financial services and retailers.  Genov and Pawlowski also talk about Zappos’ core commitment to customer service and how its adoption of the holocracy organisational principles influence its ability to conduct user research without silos.

On this edition

"The biggest challenge is to think beyond transactional experience, beyond shopping and instead ask yourself why is this user really here?" Alex Genov, Head of UX Research, Zappos Episode 27, MEX Design Talk podcast

Links

"Usability isn't always about interface...in some cases improving the product's language is the biggest opportunity." Alex Genov, Head of UX Research, Zappos Episode 27, MEX Design Talk podcast

About MEX Design Talk & how to get in touch

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.

Thanks

  • Jukedeck, for the artificial intelligence engine which provided the music

1 comment

Add yours